Given that its return was as inevitable as the sun rising in the east and Willie Nelson being on the road again, BMW still has done a magnificent job of manufacturing, marketing and just flat hyping its Mini Cooper. The little darling — no going against the public perception here — is as pervasive as those wretched pop-up ads on the Web. Folks who did and didn’t know the original, which was birthed in 1959, are lusting after it, much to the ...
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Daily Thoughts
All the above for stimulating my thinking on the topic.
