For companies based in Boston, or simply looking to advertise in Boston, ad agencies can be extremely helpful. Hiring one, however, can be a bit overwhelming. Here we take a look at some of the more common questions asked by small business owners as they begin searching for marketing support.
Q: I found a great marketing company in Boston. SEO services aren’t part of their offerings, though. Do I really need SEO? What exactly is it?
A: In a word, YES. SEO, or Search Engine Optimization, is a form of content development that ultimately increases your search engine rankings, helping your company gain exposure and leading to better site traffic and increased business. A good marketing company will conduct a full keyword analysis and have an SEO content development expert write site materials accordingly. SEO experts also write corporate blogs to keep new, fresh, keyword-rich content on your site at all times, as this is an integral part of a successful SEO campaign.
Q: When I hire someone to build my website, do they have to be located here in Boston? Web design is the same everywhere, isn’t it?
A: Yes … and no. Yes, it’s ok to hire a reputable, reliable web designer who is located elsewhere. Web designers deliver work electronically, so being in the same town or even the same state isn’t really a requirement. However, when you’re hiring marketing talent, it’s usually best to hire a single company to do everything. So, for a company in Boston, ad agencies might outsource to non-local web designers, but the agency handles the project management, taking the burden off of you as the business owner. If you’re not ready for larger marketing plans however, and just need a website to get your business started, hire the best designer for the best price you can and don’t worry too much about being in different time zones.
Q: It seems like all the Boston ad agencies I find are very expensive, and they all have long contracts. Am I better off hiring in-house staff?
A: For most small businesses, having a full-time, in-house marketing department is not cost-effective, but neither is hiring a traditional ad agency. Look into outsourced marketing departments. These firms function more as “Chief Marketing Officers for Hire.” They will function just like an in-house department, but you only pay for what you need, when you need it.